Certified Angus Beef (CAB) launched a brand-new Ranch to Table Program. That means Angus farmers and ranchers now have the option to market their beef directly to consumers as a CAB product.
Ranch to Table is a direct partnership program between CAB and cattle operations using Angus genetics that allows ranchers to use the brand’s trusted reputation for increased gain.
“This is another way for Angus ranchers to continue taking pride in and having equity in the brand by being able to hang brand standards on those cattle that ultimately qualify,” says Kara Lee, director of producer engagement for CAB.
To participate in the program, a producer’s cattle must incorporate registered Angus genetics, which may require American Angus Association active membership or proof of bull registrations. Producers must also be Beef Quality Assurance certified. As with any CAB product, the cattle must meet the brand’s live-animal evaluation with a predominantly solid-black hide. Ranch to Table requires licensed producers to work with a processor and USDA grader to ensure CAB brand specifications are covered. Applicants must have a marketing plan, but once they’re licensed will also gain access to CAB marketing resources.
“For some, direct-to-consumer beef merchandising is an expanded financial opportunity. Perhaps it’s the opportunity for the next generation to come back and join the family business,” Lee says. “A lot of members have years of carcass data that supports the quality of the cattle they are raising. Previously, we didn’t have an infrastructure that allowed them to access CAB-brand merchandising, and the Ranch to Table initiative allows us to do just that.”
Interested in the Ranch to Table program? Visit cabcattle.com/ranch-to-table to learn more and apply.
